{"id":680,"date":"2023-11-03T20:40:35","date_gmt":"2023-11-03T19:40:35","guid":{"rendered":"https:\/\/www.couchenglish.pl\/?post_type=product&p=680"},"modified":"2025-08-03T18:57:14","modified_gmt":"2025-08-03T16:57:14","slug":"english-for-marketing-part-ii","status":"publish","type":"product","link":"https:\/\/www.couchenglish.pl\/en\/product\/english-for-marketing-part-ii\/","title":{"rendered":"English for Marketing (part II)"},"content":{"rendered":"
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Subject<\/td>Duration<\/td>Subject scope<\/td>\n<\/tr>\n
Influencer marketing<\/td>1<\/td>What is influencer marketing<\/td>\n<\/tr>\n
Case studies - how brands collaborate with influencers<\/td>\n<\/tr>\n
Golden rules for designing IM in a marketing strategy<\/td>\n<\/tr>\n
Brand building archetypes<\/td>3<\/td>Overview of brand's archetypes<\/td>\n<\/tr>\n
Case studies - how to use an archetype in communication<\/td>\n<\/tr>\n
Psychological aspects of brand heroes creation<\/td>\n<\/tr>\n
E-commerce<\/td>2<\/td>Types of e-commerce in the B2C segment<\/td>\n<\/tr>\n
Marketing tools and activities supporting a brand \/ online company<\/td>\n<\/tr>\n
Overview of e-commerce platforms<\/td>\n<\/tr>\n
The product in marketing<\/td>2<\/td>Product levels<\/td>\n<\/tr>\n
BCG matrix and portfolio methods<\/td>\n<\/tr>\n
Distribution and price<\/td>\n<\/tr>\n
Integrating offline and online channels as a part of branding activities<\/td>2<\/td>ATL vs. BTL<\/td>\n<\/tr>\n
Online marketing - basics<\/td>\n<\/tr>\n
Non-standard marketing activities that combine channels<\/td>\n<\/tr>\n
Marketing & HR in the service of the employer brand<\/td>2<\/td>Introduction to Employer Branding<\/td>\n<\/tr>\n
Employee Advocacy and communication on LinkedIN<\/td>\n<\/tr>\n
Good practices of cooperation between departments<\/td>\n<\/tr>\n
Business presentations<\/td>4<\/td>The art of delivering a presentation<\/td>\n<\/tr>\n
How to convince stakeholders to your idea<\/td>\n<\/tr>\n
Hands-on workshops - delivering a presentations<\/td>\n<\/tr>\n<\/tbody>\n<\/table>\n<\/div>\n\t\t\t\t\t\t<\/div>\n\t\t\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/div>\n\t\t\t\t\t<\/div>\n\t\t<\/section>\n\t\t\t\t<\/div>","protected":false},"excerpt":{"rendered":"

Two-part course, 4 months each. This online course is dedicated to marketing specialists, PRs, Marketing, Brand Managers, and all the marketing professionals. Co-hosted by a Marketing Manager with international experience, a lecturer and a marketing coach, as well as a HR Manager with 15 years of experience in Poland and abroad, who is also a trainer and a Business English lecturer.<\/p>\n

The course aims at broadening marketing related English vocabulary as well as learning and practicing everyday marketing lingo.<\/p>\n

The course is conducted in small groups to provide the opportunity for easy conversation and practice (groups of up to 6 people).<\/p>\n

Each participant receives resources covering the content of the course:<\/p>\n

    \n
  • Presentations<\/li>\n
  • Vocabulary list with examples of usage<\/li>\n
  • Exercises to consolidate knowledge from a particular topic<\/li>\n
  • Certificate in Polish and English<\/li>\n<\/ul>\n

    Course Level: B1; B2
    \nWhere: online (zoom)
    \nThe first part of the course takes 4 months - 4 meetings of 60 minutes each, every month.\nThe participants of the part I will receive a 10% discount on part II.<\/p>","protected":false},"featured_media":681,"template":"","meta":[],"product_brand":[],"product_cat":[23],"product_tag":[],"class_list":["post-680","product","type-product","status-publish","has-post-thumbnail","product_cat-kursy-specjalistyczne","first","instock","virtual","purchasable","product-type-simple"],"_links":{"self":[{"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/product\/680","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/product"}],"about":[{"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/types\/product"}],"version-history":[{"count":8,"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/product\/680\/revisions"}],"predecessor-version":[{"id":6060,"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/product\/680\/revisions\/6060"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/media\/681"}],"wp:attachment":[{"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/media?parent=680"}],"wp:term":[{"taxonomy":"product_brand","embeddable":true,"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/product_brand?post=680"},{"taxonomy":"product_cat","embeddable":true,"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/product_cat?post=680"},{"taxonomy":"product_tag","embeddable":true,"href":"https:\/\/www.couchenglish.pl\/en\/wp-json\/wp\/v2\/product_tag?post=680"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}