English for Marketing (part II)
1,850.00 zł
Two-part course, 4 months each. This online course is dedicated to marketing specialists, PRs, Marketing, Brand Managers, and all the marketing professionals. Co-hosted by a Marketing Manager with international experience, a lecturer and a marketing coach, as well as a HR Manager with 15 years of experience in Poland and abroad, who is also a trainer and a Business English lecturer.
The course aims at broadening marketing related English vocabulary as well as learning and practicing everyday marketing lingo.
The course is conducted in small groups to provide the opportunity for easy conversation and practice (groups of up to 6 people).
Each participant receives resources covering the content of the course:
- Presentations
- Vocabulary list with examples of usage
- Exercises to consolidate knowledge from a particular topic
- Certificate in Polish and English
Course Level: B1; B2
Where: online (zoom)
The first part of the course takes 4 months - 4 meetings of 60 minutes each, every month.
The participants of the part I will receive a 10% discount on part II.
| Subject | Duration | Subject scope |
| Influencer marketing | 1 | What is influencer marketing |
| Case studies - how brands collaborate with influencers | ||
| Golden rules for designing IM in a marketing strategy | ||
| Brand building archetypes | 3 | Overview of brand's archetypes |
| Case studies - how to use an archetype in communication | ||
| Psychological aspects of brand heroes creation | ||
| E-commerce | 2 | Types of e-commerce in the B2C segment |
| Marketing tools and activities supporting a brand / online company | ||
| Overview of e-commerce platforms | ||
| The product in marketing | 2 | Product levels |
| BCG matrix and portfolio methods | ||
| Distribution and price | ||
| Integrating offline and online channels as a part of branding activities | 2 | ATL vs. BTL |
| Online marketing - basics | ||
| Non-standard marketing activities that combine channels | ||
| Marketing & HR in the service of the employer brand | 2 | Introduction to Employer Branding |
| Employee Advocacy and communication on LinkedIN | ||
| Good practices of cooperation between departments | ||
| Business presentations | 4 | The art of delivering a presentation |
| How to convince stakeholders to your idea | ||
| Hands-on workshops - delivering a presentations |
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